10 things that bring local customers from Google.

Tick them off one by one. Most take less than 30 minutes.

1. 01Claim and complete your Google Business ProfileFill in every field: category, hours, services, price range, attributes. Complete profiles get far more calls and direction requests than half-empty ones.
2. 02Pick the right primary categoryYour main category decides which searches you show up for. “Barber shop” and “Hair salon” are not the same search — choose the one your customers type.
3. 03Get a simple website and link it on GoogleA one-page site with prices, hours, photos and a big call button turns people who are comparing into people who call. Put the link on your Google profile.
4. 04Make calling and booking one tapOn a phone, nobody copies a number. Use a tap-to-call button, a WhatsApp button and an online booking link at the top of the page.
5. 05Show your pricesPages with prices get contacted more, because people don't have to ask. Even “from €18” is better than nothing.
6. 06Add real photos every monthYour shop, your team, your work. Fresh photos show Google and customers that you're active.
7. 07Ask every happy customer for a reviewA counter stand with a QR code to your Google reviews makes it a 10-second job. More recent reviews means more trust and better ranking.
8. 08Reply to every reviewThank the good ones by name, and answer the bad ones calmly. New customers read your replies as much as the reviews.
9. 09Keep your hours right — especially holidaysWrong hours are the fastest way to lose a customer forever. Update special hours before every holiday.
10. 10Measure what comes inCount calls, WhatsApp messages, bookings and direction requests every month. What you measure, you can improve.