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Lesson 1 · 10 minutes

The business: websites for local shops

Why this works, who buys, and what you charge.

By the end: You know exactly what you sell, to whom, and for how much.

Steps

  1. The problem you solve

    Many barbers, cafés, plumbers and salons have great Google reviews but no website. When someone searches “barber near me”, they pick the shop that shows prices, photos and a Book button. You fix that.

  2. Why now

    With AI you build a clean one-page website in an hour instead of a week. That means you can show the owner their website before they pay — which is the easiest sale there is.

  3. What you sell

    A one-page website (services, prices, hours, photos, map, call/WhatsApp/book buttons), connected to their Google listing. Then a monthly care plan: hosting, small changes, a monthly report of calls and bookings.

  4. Pricing that works

    Two simple options: pay once (for example €290) plus an optional care plan (€39/month) — or €0 to start and €49/month, cancel any time. Monthly plans add up: 10 clients at €49 is €490 every month.

  5. Who to start with

    Businesses with lots of good reviews, a phone number and no website. They're open, they're busy, and they understand that customers search online. Start in your own city — you can visit them.

Done when…

  • Pick your offer and prices
  • Choose 2 business types to focus on (e.g. barbers and cafés)
  • Write down your city and 3 nearby towns

Common mistakes

  • Selling “a website” instead of “more customers from Google”
  • Starting with prices that are too low to also cover your time for changes
  • Trying every type of business at once